There are times in the history of custom groomswear when the concept of tailored elegance is redefined. One such instance was when Mr. Jenson Singarajah, combined innovation and tradition to launch a new era of custom groomswear.
For a long time, a groom's appearance was limited to traditional clothing. When Singarajah was launched in 2020, Singarajah changed that by combining bandhgala in various designs and patterns to be paired with authentic Kanchipuram silk veshti, where we gave options to our niche. The addition of a contrasting shawl in bold colours elevated the ensemble to new heights of elegance. This daring fusion of styles added value to the Tamil diaspora's rich cultural legacy while exuding sophistication.
Singarajah revolutionised grooms wear by bringing vivid colours and elaborate patterns to the traditional look, winning hearts all over the world.
As the trend spread quickly among grooms, Singarajah emerged as a pioneer in traditional grooms wear, paving the way for a new era of haute couture in the Tamil Diaspora. In the present, we celebrate the lasting impact of this iconic rendition, as this timeless innovation continues to push the boundaries of groomswear.